They still saw their messaging as a way to keep people locked to their handsets. They were seemingly afraid that if they let their messaging system go, their customers would go with it. There was talk of BlackBerry taking BBM cross-platform but nothing ever came of it. Anyone who wanted a high power job, and anyone who wanted to be with someone who had a high power job, needed to be on BBM.īy 2010, however BlackBerry's handsets had fallen behind iPhone and Android. And those two things, their handset popularity and their messaging popularity, were inextricably linked. By 2006, BlackBerry was an incredibly popular handset manufacturer with an incredibly popular messaging service. Evolving from the pager, it grew to support email first, then BBM - BlackBerry Messenger. Once upon a time, BlackBerry was in a similar situation. That adds to both the value of Apple's platform and the stickiness.īut how long does that value last? Or, better said: when does that value transition from the platform to the service? The BBM bust It might as well have been the Eloi and the Morlochs. Everyone else, whether from a flip phone or Android phone, got a green bubble.īlues and Greens. Anyone who messaged you from another Apple device got a cool blue bubble. The on-boarding was… was literally no on boarding. If you used text messaging on iPhone, you used the Messages app, and if you used the Messages app with another Apple user, you used iMessage. The first was how seamlessly Apple integrated iMessage with SMS. Yeah, that whole thing was the genius play. IMessage Lasers (Image credit: Rene Ritchie)
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |